Proposal · prepared for Fingal-Rock · 18 May 2026

A few specific fixes for pinotnoir.co.uk.

Fingal-Rock · Monmouth · website rebuild.

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on the live pinotnoir.co.uk in ten minutes on a phone. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

Address · 64 Monnow Street, Monmouth NP25 3EN Founded · 1987 by Tom Innes Award · IWC Regional Wine Merchant 2003-4, Wales

64 Monnow Street · Monmouth · since 1987

Wine merchant. Burgundy from young growers. Owned by Tom Innes since the doors opened. Open the live preview ↗

Three findings · in order of priority

What the live `pinotnoir.co.uk` is doing on 18 May 2026.

01

The shop is Fingal-Rock, but the website is pinotnoir.co.uk, and Google does not connect the two.

What I saw: The shopfront on Monnow Street says FINGAL-ROCK. The printed wine list says FINGAL-ROCK. Every customer in Monmouth has known you as Fingal-Rock since 1987. The website lives at pinotnoir.co.uk. A new customer who hears about you in The Punch House or at a wedding, googles "Fingal-Rock Monmouth", and gets directory listings, social mentions and a Wales Online piece, but not your own shop site. There is no Organization JSON-LD with alternateName="Pinot Noir", so Google has no way to know the two names are the same business.
After rebuild: After the rebuild: the new site lives at a domain that matches the shopfront (fingal-rock.co.uk if it is available, or fingal-rock-monmouth.co.uk), with pinotnoir.co.uk redirecting in. Organization schema names both, with alternateName mapping the legacy URL. Forty years of brand equity in the word Fingal-Rock starts pulling its weight in search the same week the new site goes live.

02

No HTTPS. Chrome shows a red "Not Secure" warning before the page even loads.

What I saw: Typing https://www.pinotnoir.co.uk into a browser fails with an SSL connect error; there is no certificate on the host. Every visitor on Chrome, Edge or Firefox who lands on the http:// version sees a "Not Secure" badge in the address bar. The contact page asks customers to send card details and bank-transfer details by email, sitting next to a warning that says the connection is not encrypted. That combination ends the trust conversation before it starts.
After rebuild: Day one of the rebuild: a fresh Let's Encrypt certificate on Vercel, auto-renewing 30 days before expiry, for the life of the project. Every visitor sees a green padlock from the launch onwards. The site stops being the only Welsh wine merchant in the IWC Top 100 still served over plain HTTP in 2026.

03

The site runs on CMS Made Simple (2004-2006) and PHP 5.6, end-of-life since January 2019.

What I saw: View source on any page and the meta tag reads "CMS Made Simple - Copyright (C) 2004-6 Ted Kulp". The response headers say PHP 5.6.40 on Microsoft-IIS/10.0; PHP 5.6 has had no security updates from the upstream project since 1 January 2019. There is no `<meta name="viewport">` tag, so the homepage renders at 750px wide on a phone, readable only by pinch-zoom. The Google Analytics property UA-322991-5 is still in the code three years after Google switched Universal Analytics off (1 July 2024). The Burgundy specialism, the IWC 2003-4 Regional Wine Merchant award and the 39 years of trading are all hidden behind a layout from before the iPhone existed.
After rebuild: After the rebuild: a static Astro site on Vercel, mobile-first, with the IWC Regional Wine Merchant 2003-4 plaque and the Burgundy specialism above the fold. WineStore + LocalBusiness JSON-LD with the Monnow Street address, the Mon-Sat 9:30-14:00 hours, the AWRS number, and Tom's direct email. New Analytics property (GA4). The site loads in under a second on a phone, and Tom's Burgundy essays remain at the top of the navigation where they have always been.

Pricing

Fixed price. One round of revisions. You own everything on day 60.

£2,000 Fixed for the rebuild, one-off.

£150 Per month for hosting and ongoing care.

£50 Optional. Embedded chatbot trained on the wine list.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

• One round of revisions before launch.
• DNS cutover handled (you keep the domain in your name).
• 30 days of post-launch tweaks at no extra cost.
• Source code handed over on day 60 (you own everything).

Next step

If the proposal lands, two or three 20-minute slots in the next ten days.

I take on three Welsh independent builds this quarter, and first confirmed wins the slot. If I do not hear back by 28 May, the proposal site comes down.

See the live rebuild ↗

A working preview you can click through

Opens in a new tab.